Why Most Businesses Fail at Marketing (And What the Big Agencies Won’t Tell You)
From Dirt Cheap Customers – The Affordable, Smart Way to Grow

Here’s the cold, hard truth about marketing:
Most companies fail not because they’re bad at what they do — but because they can’t afford to market the right way.

And the right way?
It’s not a one-size-fits-all social media post.
It’s not a generic landing page.
It’s a completely custom-built system for each customer segment, product, and message.

That’s where nearly every business hits a wall.

Why Traditional Marketing Doesn’t Work for Small or Growing Businesses

The reason most companies struggle with marketing is simple:
They’re trying to sell too much, to too many people, using the same tired strategies.

They’ve got:

• 5 or 10 different services

• Multiple types of customers

• No time or budget to build custom campaigns for each segment

So what do they do?
They pick one message and hope it resonates with everyone.
It doesn’t.

Here’s the secret the big agencies know (but rarely tell you):

You can’t show the wrong message to the wrong person and expect to win.

Real Example: The Plastic Surgeon Campaign

Let’s say we’re working with a plastic surgeon who specializes in aesthetic procedures for Caucasian women.

If we’re running Facebook ads to that audience, every single piece of marketing we build is tailored from scratch:

• Images that resonate

• Language that matches their aesthetic goals

• Offers that speak directly to what they want

• Funnels designed to move that specific person toward booking

We don’t use a general landing page that also promotes male chest reductions, facelift consultations, and body contouring for women over 60.

Because here’s the truth:

A 24-year-old looking for subtle lip filler is not the same person as a 55-year-old seeking a neck lift.

They have different fears.
Different desires.
Different language.
Different buying behavior.

Trying to sell them both with the same funnel? That’s marketing malpractice.

Why Most Businesses Can’t Compete — Even If They Want To

Here’s the part that really stings:
Big agencies know how to segment audiences, build custom funnels, and write targeted messages.
But they charge thousands just to get started.

You want to run separate campaigns for:

• Ages 18–30

• Ages 30–40

• Ages 50–60

• Men vs. women

• High-income vs. budget-conscious buyers?

Great.
But that means dozens of unique ads, pages, emails, and offers — each built and tested separately.

The cost? Astronomical.

For most small businesses, that’s not just hard — it’s impossible.

So what happens?

They hire a big agency.
The agency takes 2–3 months to “optimize.”
Sales aren’t rolling in yet.
The business can’t afford to wait.
The agency gets fired.
The business is back at zero.

Sound familiar?

That’s Why We Built Dirt Cheap Customers

We know what it’s like to be in the grind.
Bills due.
IRS audits.
Vendors calling.
Ad costs going up.
Nothing converting.

You don’t need an overpriced agency promising you “long-term brand equity.”

You need sales. Now. And you need it at a price that doesn’t bankrupt you.

That’s what Dirt Cheap Customers does.

We take the same strategies the big players use — custom targeting, segmented offers, built-for-purpose funnels — and make them accessible to real businesses.

✅ Tailored campaigns for different age groups
✅ Funnels built specifically for different audiences
✅ Ads that speak directly to your customer’s actual pain points
✅ Messaging that gets people saying “yes” to appointments, invoices, and purchases

And we do it starting at just $38/week.
That’s not a typo.

Because Here’s the Reality:

When times are good, you want results.
When times are hard, you need results.

If you’re worried about payroll…
If the IRS is breathing down your neck…
If you’ve got bills piling up and no pipeline to cover them…

You can still afford to win.

You can still afford Dirt Cheap Customers.

👉 Contact us today.
Let’s stop throwing money at the wrong audience — and start building marketing that actually makes you money.